Giancarlo’s father was Mario Turri, Castaldo of a large Venetian villa with cellar and oil mill. Among all the works of the land the olive production was the one that fascinated him the most, so he also experimented with innovative techniques.
This love for the olive trees passed on to his son, who also took his first steps as a castaldo, before deciding to open his own oil mill. For a few years the main activity was the milling of olives, but towards the end of the fifties Giancarlo decided to start marketing the first bottles of Turri Extra Virgin Olive Oil.